Tuesday, August 10, 2010

Mahesh Babu Launches Thums Up Kaleja Unda Initiative

Mahesh Babu

Unleashing an action packed look this season, Thums Up, India's largest soft drink brand today announced the launch of the 'Thums Up Kaleja Unda' initiative for the consumers in Andhra Pradesh. The exciting initiative was unveiled by Thums Up brand ambassador and Super Star Mahesh Babu along with Deepak Kaul, Senior VP, South Region, Hindustan Coca-Cola Beverages Pvt. Ltd. This exciting initiative will give 30 lucky winners a once in a life time opportunity to meet and perform action stunts (under expert supervision) with Super Star Mahesh Babu.

As a part of this unique initiative, consumers just need to purchase a bottle of Thums Up and look for a 9 digit unique code under the bottle's crown or behing the label. The consumers then just need to SMS Mahesh followed by the unique code to 09869 98 98 98 from their GSM/CDMA mobile phones. Additionally consumers also have the option to call 09869 98 98 98 and register the unique code through and Interactive Voice Response System (IVRS). This initiative is applicable on all 200 ml, 300 ml returnable glass bottles (RGB) and also 600 ml and 2 liters Thums Up PET bottles. Through a lucky draw one winner will be announced everyday.

Speaking at the occasion, Thums Up brand ambassador and Telugu sensation, Mahesh Babu said, "My association with Thums Up over the years has allowed me to perform several daredevil stunts. It is a brand which is all about action and adventure and you will find these elements in my upcoming movie Mahesh Kaleja. I am really thrilled to be here today to unveil the Thums Up Kaleja Unda initiative. Initiatives like these gives me an excellent opportunity to connect with my fans."